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Research papers

The language barrier

The authors believe that women are not addressed by financial services in a language which they understand. In addition, as a result of social and cultural influences, women are often not expected to understand financial matters. When combined with...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Authors: Glllian Laidlaw, Kate Willis
Company: Ogilvy
February 1, 1985
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Citation

Laidlaw and Willis (1985a, February 01). The language barrier. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-language-barrier